Competitor analysis in marketing and strategic management, as defined in Wikipedia, is an assessment of the strengths and weaknesses of current and potential competitors. Competitor Analysis is an important element of the strategic internet planning process. Like any other successful marketing plan.
Why use email marketing, you ask? To begin with, an email is a more personal approach when it comes to connecting with your customers. An important thing is that it expresses how much you value your customers. An email delivers your message far more effective than social media.
What do you want to achieve with your marketing? What are your marketing goals and targets? While in many cases it will be to increase sales it may be that you want a more professional image, a new website or just to outsource a particular channel that's taking up too much of your time.