Online business is highly dynamic and competitive. Therefore, to be successful in this business, one needs to be one step ahead of the competition. Gone is the day’s one when one was happy to see more visitors on his or her site. Web analytics services have evolved a lot in recent years. Now business owners are not satisfied by just more "hits" on their sites.
The success of a website is mostly determined by the amount of traffic it generates. Indeed, web traffic either makes or breaks an online business. There are two main types of visitor traffic - one-time traffic and regular drop-ins.
Without a digital marketing strategy (DMS) you're business isn't going anywhere - certainly not very quickly. Your DMS ensures all your marketing activities are aligned with your business goals so you won't be shooting in the dark and hoping for the best.