Online business is highly dynamic and competitive. Therefore, to be successful in this business, one needs to be one step ahead of the competition. Gone is the day’s one when one was happy to see more visitors on his or her site. Web analytics services have evolved a lot in recent years. Now business owners are not satisfied by just more "hits" on their sites. They are keener to get the maximum return on investment (ROI).
To get maximum return on investment, one needs to smartly employ the web analytics services to one's advantage. If you are a novice in this field, then you might be pleased just to see more hits or visits on your site. But this information does not give a complete picture of the performance of your site. What if more hits are accompanied by high bounce rates and low conversation rates? This shows that web analytics need to be drilled down deeply so as to get all relevant and important information about your valued visitors.
The normal bounce rate of 10 to 15 percent is quite OK as each site has some bounce rate but high bounce rate should indeed be a cause for concern. There could be two reasons for a high bounce rate on your site. Either you are attracting wrong traffic on your site or the content of your web pages is not appealing to your visitors. Drill down to know which search term was typed by the user to come to your site. Then look at the content of your webpage. If the search term is not matching with the content of your web pages, it means you are attracting wrong traffic to your site.
Intelligent implementation of web analytics services would give you good returns in a reasonable amount of time. marke8now
However, if the search term is relevant and still you are facing a high bounce rate then your webpage content might not be satisfying the queries of the visitors. In this case, you will have to rework your webpage content.
Web analytics services involve a lot more than the mere analysis of traffic reports. They include understanding the profile of visitor, clickstream analysis, path analysis, return on investment analysis, log file analysis; Meta tags analysis, URL analysis and a lot more.
You might not be able to do all the above jobs single-handedly of your own as you will have your own preoccupations and pressing commitments. Therefore, it could be a wise decision to hire the services of a professional web analytics consultant. The person or firm will do all the necessary homework for you for a fee. It will be the responsibility of the web analytics consultant to provide you with all relevant reports in easy to understand format.
You may ask your web analytics consultant to provide you with the list of IPs from which you are getting traffic. Then you may ask him to filter down your own IPs from that list so that you may get reports of unique and external visitors who came to your site. Moreover, the consultant should come up with innovative solutions like how he could increase the "stickiness" of your site or what revenue you lost or earned from each of your visitors. Intelligent implementation of web analytics services would give you good returns in a reasonable amount of time.
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