Businesses these days succeed by Automating their Marketing approach. Automation can help businesses realize increased marketing ROI and overall growth.
Why use Marketing Automation? How can marketing automation benefit your business??
Let’s start with Lead Generation: ” Lead Generation” process involves several steps between marketing and sales.
Automating these steps allows your team to focus on overall strategy and nurturing the leads, there by grabbing more prospects & customers.
Automation can provide you with a richer, and more detailed picture of customer’s behaviour. By employing behavioural tracking methods, automation can also track a following user’s path through website. It can also help in understanding prospects, and their status in purchasing lifecycle. marke8now
For Example, consider a customer’s scenario where he started exploring about a broad category of products. This Phase can term as the beginning phase of purchasing process, researching and comparing while preparing a short list.
In the next stage, say if the customer started downloading whitepapers on a specific product, this action of customer indicates a narrowed focus, and a readiness to talk with a salesperson.
Gathering information from touchpoints — including website visits and downloads, social media activity, and direct marketing — enables automatic scoring, qualifying, and prioritizing of leads.
Here are the Five Important Benefits for your Business by implementing Marketing Automation:
1. Lead Nurturing: Lead Nurturing can be considered as a tricky & time-consuming process. In Practice not all of your leads are going to convert to sales. A Research by Gleanster has also said that 50% of the lead’s businesses generate are qualified, but not ready to buy right now.
This is literally a tricky situation for small business, a situation where half of your leads were qualified, but still needs nurturing. A small team handling both sales & marketing can’t exactly keep tabs on half of your leads. Marketing Automation can help in this scenario.
2. Customer Journey Personalization: Content Personalization is the key to Lead Nurturing. A Study by Pardot has said that , 77% of buyers want unique, targeted content at each stage of their research.
Marketing Automation tools simplify the process of getting the right content to the right buyer at the right time.
Along with capturing data from all the sources, Content Marketing Automation Tools Can Deal with:
- emails that customers are opening and clicking through.
- Posts that are performing well on your social media channels, and how it is re-directing to website visits and other user actions?
- Driving engagement through mobile messages.
By utilizing Automatic Data Capture Service, we can get answers to these and many other unexplored areas. Automated data capture can answer these and many other questions relevant to your content marketing strategies.
Lead scoring and lead grading are two ways a good automation system captures and processes visitor data to trigger automatic routing of qualified leads to the right sales reps.
3.Smarter Decisions Supported by Better Data: These days Big Data is the common term most of the businesses are speaking about, however only few of the business have a grasp on how to collect and utilize it.
Marketing automation allows you to effortlessly embrace big data, collecting valuable intelligence at scale and putting it immediately to work.
By providing a single platform for dashboarding and analytics, closed-loop reporting, and collecting and storing data, marketing automation platforms are the most comprehensive solution for measuring campaigns and predicting consumer behaviour on a small business budget.
4.Bonding between Sales & Marketing: In many organisations the relationship between sales & marketing teams were not glued. The misalignment is not due to the fault of individual departments, but with the outdated processes & structures.
Usually these situations arise between the two departments, when sales & marketing work with different tools towards individual goals.
Fortunately, in this situation Marketing Automation can help by help by improving lead quality, increasing revenue, and automating traditionally manual processes like lead assignment and follow-up.
5.Detailed 360 Degree View of Customers: Pairing a Customer Relationship Management (CRM) system with Marketing Automation can help you with detailed insights of behavioural tracking like
- the pages your prospects are visiting
- the types of content they’re interested in
- where they are in the buying cycle.
These incredible insights can help you in better understanding what your customers are interested in, which in-turn can let you custom-tailor everything from content marketing to sales pitches, thus facilitating with a smooth sales journey.
Marke8now has rich experience in implementing Marketing Automation tools to your businesses by understanding your needs and environments.
Marke8Nowcan play a key role in developing Customer Value Journey which helps Marketer’s/Sales team to convert prospect into potential customer.
Do visit our website at http://marke8now.com for further details and reach us at (+1) 832 906 7001 or e-mail us on info@marke8now.com
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